Develop a brand design brief

Any designer will tell you that the better the brief, the better the design outcome. When you’re in the early stages of a business, defining your visual identity can be intimidating. With lots of freelancers and design agencies to choose from, charging anything from a small amount to a small fortune, we suggest getting your brief right so that you can save time, heartache and often, money. 

Walk through this short workshop to develop a tight brand design brief which you can then share with your graphic designer, or even create one yourself using Canva. 

Develop a brand design brief: Self-guided will give you…

• A framework to distill your brand identity
• Options to consider for your visual identity
• Tools to use
• Language to explain your preferences
• Confidence to communicate your brand vision