Videos

  • Your design preferences

    Your design preferences

    In a recent discussion with Kirsty Ainsworth of OneBrandSpace, we explored design preferences, covering abstract, classic, and geometric styles, font choices, color palettes, and the overall brand look and feel. Kirsty’s insights highlighted the importance of a cohesive visual identity and how each element contributes to a brand’s personality. The conversation extended to Pinterest boards,…

  • Brand values and position

    Brand values and position

    In conversation with Kirsty Ainsworth from OneBrandSpace, we explore the significance of brand values as the functional principles and beliefs that underpin your business. These values articulate what a company stands for, its core beliefs, and the ethical framework guiding its operations. Serving as a compass for decision-making, they play a crucial role in establishing…

  • To stand out or fit in?

    To stand out or fit in?

    Discussing with Kirsty Ainsworth of OneBrandSpace, we explore the hurdles often faced by new brands striving to make a mark in the market. By gaining insights into these challenges, designers can craft visuals that not only captivate but also function seamlessly, aligning with your business objectives.

  • Your Customer

    Your Customer

    Chatting with Kirsty Ainsworth of OneBrandSpace, we talk about the role of customer personas in helping businesses comprehend and empathise with their target audience. These personas offer valuable insights into demographics, behaviors, and pain points, fostering a deeper understanding of the audience.

  • Your brand proposition and goals

    Your brand proposition and goals

    Engaging in a discussion with Kirsty Ainsworth from OneBrandSpace, we explore key aspects such as your brand overview, proposition, and goals. Together, we delve into the fundamental elements that shape your brand’s identity, discussing how a comprehensive brand overview sets the stage for a compelling narrative. We also touch upon the significance of a well-defined…

  • Your brand name and tag line

    Your brand name and tag line

    In conversation with Kirsty Ainsworth from OneBrandSpace, we explore the importance of carefully crafting and selecting your tagline and brand name. Kirsty shares insights into how these elements serve as essential pillars in defining your brand identity and resonating with your target audience. We delve into the strategic considerations, and the lasting impact that a…

  • The Importance of a good design brief

    The Importance of a good design brief

    Chatting with Kirsty Ainsworth of OneBrandSpace, we delve into the importance of a good design brief.